Executive Dashboard

Overall Progress
0%
On Track
Active Partners
0
Features Complete
0/0
Current Runway
$500K

Horizon Progress

Horizon 1

Months 0-6
Features 0/9
Dev Hours 0/600

Horizon 2

Months 6-18
Features 0/4
Dev Hours 0/540

Horizon 3

Months 18-36
Features 0/13
Dev Hours 0/2040

Current Sprint

No active sprint. Start planning your first sprint!

Upcoming Milestones

No upcoming milestones.

Recent Activity

No recent activity.

At Risk Items

No items at risk.

Feature Roadmap

Horizon 1 (Months 0-6) - Foundation

No features added yet.

Horizon 2 (Months 6-18) - Scale

No features added yet.

Horizon 3 (Months 18-36) - Federation

No features added yet.

Partner Pipeline

0
Leads
0
In Discussion
0
Pilot
0
Active
$0
Total GBV

Leads 0

No leads yet.

In Discussion 0

No partners in discussion.

Pilot 0

No pilot partners.

Active 0

No active partners.

Sprint Planning & Tasks

Sprint Timeline

No sprints created yet. Create your first sprint!

Task Board

Backlog 0

No tasks in backlog.

To Do 0

No tasks to do.

In Progress 0

No tasks in progress.

Review 0

No tasks in review.

Done 0

No completed tasks.

Financial Dashboard

Horizon 1 (Pilot)

GBV Target $500K
Setup Cost -$60K
Expected EBITDA -$28K

Horizon 2 (5 Partners)

GBV Target $3M
Revenue $180K
Expected EBITDA $60K

Horizon 3 (20 Partners)

GBV Target $15M
Revenue $1.3M
Expected EBITDA $700K

Revenue Projection

Partner Growth

Unit Economics by Horizon

Funding & Runway

Financial Records

Period Horizon Partners GBV Revenue Costs EBITDA Actions
No financial records yet.

Technical Architecture

Core Principles

Multi-Tenant from Day 1

Single codebase, multiple deployments with tenant isolation at database level

No Custom Builds

Avoid forked codebases and partner-specific infrastructure

Portal Factory Model

Template engine with theme system and configuration layer

Scalable & Secure

Row-level security, CDN/static generation, multi-provider payments

Technical Stack

Core Platform

  • Multi-tenant database
  • Authentication & Authorization
  • Payment Processing
  • Analytics Engine
  • API Gateway

Portal Factory

  • Template Engine
  • Theme System
  • Content Blocks
  • Configuration Layer
  • Feature Flags

Integrations

  • TRAVLR API
  • SSO/SAML/OAuth
  • Registration Platforms
  • Email Campaign Tools
  • Hotel Direct Connects

Infrastructure

  • CDN & Static Generation
  • Row-Level Security
  • API Rate Limiting & Caching
  • Multi-Provider Payments
  • Webhook Standards

Build Order

1

Core Services

Authentication, payments, analytics foundation

2

Single Portal

Build first portal with configuration layer

3

Template Extraction

Extract templates and create reusable components

4

Factory Tools

Build admin tools for portal management

5

Self-Service

Enable self-service portal creation

Integration Status

Integration Type Priority Status Dependencies
TRAVLR API Critical Critical Planning API Access, Rate Limits
SSO/OAuth Platform High Planning Partner IT Cooperation
Registration Platform Platform High Not Started Platform Vendor Agreement
Payment Processing Critical Critical Planning Multi-Provider Setup

Custom Services Rate Card

Custom Integration

$10,000+

Monthly recurring fee for partner-specific integrations

Custom Reporting

$5,000

One-time setup for custom analytics and reports

Priority Feature

$20,000+

Fast-track development of requested features

Dedicated Support

$2,000/mo

Monthly fee for dedicated support resources

Team Management

0
Team Members
0h
Weekly Capacity
0
Active Tasks

No team members added yet.

Project Milestones

No milestones defined yet.

Business Model & Strategy

Global Market Overview

$700B+
Global Market Size
Sports, Music, Cultural Events
8.1%
CAGR 2025-2030
Projected Growth Rate
1.5B+
Annual Attendees
Worldwide Events
$150B
Event Accommodation
Addressable Market

Key Market Insights

Premium Segment Growth

High-value fans spending $2,000-$10,000+ per event seeking seamless, elevated experiences

Digital Transformation

IMGs and venues increasingly demanding integrated digital platforms to manage accommodation at scale

Market Fragmentation

No dominant player in event-specific accommodation technology - opportunity for platform leader

Revenue Potential

Platform economics: 8-12% commission on $150B+ annual GBV with 70%+ gross margins

Market Growth Projection

IMG Partnership vs Platform Approach

IMG Partnership Model

Horizon 1-2
Advantages
  • Instant market credibility with global leader
  • Zero customer acquisition cost
  • Access to 1,000+ annual events portfolio
  • Revenue-share eliminates upfront tech costs for IMG
  • Proven demand with existing 3PL operations
  • Fast time-to-revenue (6 months)
Considerations
  • Single customer dependency risk
  • Revenue-share reduces margins (60-70% to IMG)
  • Platform differentiation less visible
  • Exit opportunities more complex
H1 Revenue Target $250K-$500K
Gross Margin 30-40%

Multi-Tenant Platform

Horizon 2-3
Advantages
  • Diversified revenue across multiple IMGs
  • Higher gross margins (70%+ platform fee)
  • Stronger competitive moat & IP value
  • More attractive exit multiples (8-12x)
  • Network effects drive growth
  • Scale economics improve unit costs
Considerations
  • Higher CAC per new IMG partner
  • Longer sales cycles (6-12 months)
  • Requires proven product-market fit
  • More complex technical requirements
H3 Revenue Target $2M-$4M
Gross Margin 70-75%

Our Hybrid Approach

Phase 1
IMG Foundation

Build partnership with IMG, prove product-market fit, generate revenue to fund platform development

Timeline: Months 0-6 Focus: Single-tenant MVP
Phase 2
Platform Development

Build multi-tenancy, rebrand as platform, sign 2-3 additional IMG partners while scaling existing

Timeline: Months 7-18 Focus: Multi-tenant architecture
Phase 3
Scale & Optimize

Achieve 5+ partners, build network effects, optimize unit economics, position for Series A or exit

Timeline: Months 19-36 Focus: Scale & efficiency

Unit Economics by Horizon

Horizon 1: IMG Partnership Foundation

Single IMG partner, revenue-share model, proving product-market fit

GBV per Event
$100K
Average booking value
Platform Fee
10%
Total commission
Revenue Share to IMG
70%
Partner split
Net Revenue per Event
$3K
After revenue share
Events per Year
100-150
Target volume
Annual Revenue
$300K-$450K
Year 1 target
Gross Margin
30-40%
After COGS
LTV:CAC
N/A
Zero CAC (partnership)

Horizon 2: Multi-Tenant Platform

3-5 IMG partners, higher margins, diversified revenue

GBV per Event
$120K
Higher AOV with scale
Platform Fee
12%
Increased commission
Revenue Share to IMG
50%
Improved partner split
Net Revenue per Event
$7.2K
After revenue share
Events per Year
250-350
Multi-partner volume
Annual Revenue
$1.8M-$2.5M
Year 2 target
Gross Margin
60-65%
Platform economics
LTV:CAC
5:1
Strong partner retention

Horizon 3: Scale & Optimization

5+ partners, network effects, category leadership

GBV per Event
$150K
Premium positioning
Platform Fee
15%
Market leader pricing
Revenue Share to IMG
40%
Optimized partner split
Net Revenue per Event
$13.5K
After revenue share
Events per Year
400-500
Network scale
Annual Revenue
$5.4M-$6.8M
Year 3 target
Gross Margin
70-75%
Scale efficiencies
LTV:CAC
8:1
Network effects + retention

Revenue Projection Across Horizons

18-Month Implementation Roadmap

Phase 1: IMG Partnership + Foundation (Months 0-6)

Build single-tenant MVP, validate product-market fit with IMG, generate first revenue

Phase 2: Launch & Acquisition (Months 7-12)

Multi-tenant architecture, acquire 2-3 additional IMG partners, scale operations

Phase 3: Scale to 5 Partners (Months 13-18)

Achieve 5+ partners, optimize unit economics, build category leadership

Risk Register & Mitigation

Risk Impact × Probability Matrix

Funding Strategy & Capital Requirements

Seed Round Recommendation

$500K

18-month runway to achieve 3-5 IMG partners and $1.5M+ ARR

Use of Funds Breakdown

Product Development (45%)
$225K
Tech team, infrastructure, multi-tenancy build
Sales & Marketing (25%)
$125K
IMG partner acquisition, trade shows, content
Operations (20%)
$100K
Customer success, partner support, ops setup
General & Admin (10%)
$50K
Legal, accounting, compliance, insurance

Runway & Milestones

Month 6: MVP Launch

IMG partnership live, first revenue, validated product-market fit

Burn: $166K
Month 12: Multi-Tenant Platform

3 IMG partners, $800K ARR, platform rebrand complete

Burn: $333K
Month 18: Series A Ready

5 partners, $1.5M+ ARR, positive unit economics, Series A or cashflow positive

Burn: $500K

Investor Value Proposition

Massive TAM

$150B addressable market in event accommodation with 8.1% CAGR

Proven Demand

IMG already operating manual 3PL solution - proven product-market fit

Strong Unit Economics

70%+ gross margins at scale, 8:1 LTV:CAC, path to profitability by Month 18

Defensible Moat

Network effects, switching costs, integrated workflows create competitive barriers

Experienced Team

20+ years scaling premium brands, deep cycling/events expertise, global network

Exit Potential

Strategic buyers (Booking, Expedia, StubHub), 8-12x revenue multiples at scale